Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers. Speaking at conferences and events is a great way to get in front of your target audience to communicate your message and build brand awareness. It’s a good idea to speak at conferences or events your target audience is likely to attend as it may result in new customers or clients.